Introducing Green FAIL

Last week I posted a photo of a rather unusual license plate:

I had the thought a few days ago that this might be considered a Green FAIL (in the spirit of FAILblog). I’ve decided to add Green FAIL as a new category to Design Impact. Occasionally I come across things like this. Some are just funny, like this license plate, but others have more serious implications. I would love to see Green FAILs that you encounter. Please submit them to Design Impact, and I will publish as many as I can. What are some examples of Green FAILs?

• Green oxy morons, such as using a Hummer to promote sustainability.
• A company trying to capitalize on public concern for sustainability by marketing ‘green’ products or services, which in reality either don’t help much, or actually harm the environment.
• Over-the-top efficiency or other sustainability-related claims. Some may be legitimate, but I’ve come across claims that would violate the laws of physics, or are very misleading. (If something seems too good to be true …)
• Humorously unsustainable activities or choices.

I’m sure you can think of many other things that would qualify as Green FAILs (and perhaps some green WINs). We can have fun, but please keep submissions family friendly and workplace appropriate.